Freihofer's Community Walk Slates 4/5 Kick Off at the Crossings of Colonie

Freihofer's Community Walk

Breakfast Meeting Will Educate 60+ Regional Non-Profits About Event's New Online Giving Portal

ALBANY, NY (March 25, 2011) — Officials for the 23rd Annual Freihofer Community Walk — a free, 1.8-mile fundraising walk slated for Saturday, June 4 at 12:30 p.m. that benefits more than 60 regional charities — will host a kick off event Tuesday, April 5th at The Crossings of Colonie's meeting room.

Registration begins at 7:45 a.m. The program, which includes refreshments, runs from 8-9 a.m.

"This event will educate participating non-profits about a new web-based giving portal designed to streamline donation collection efforts and assist with viral fundraising efforts," said Event Director George Regan. "Virtual fundraising has proven to be extremely successful at major road races around the world. We believe this portal will do the same thing for countless regional non-profits who have come to rely upon the Community Walk to support their worthy missions."

"The Freihofer's Community Walk (http://freihofersrun.com/community_walk.htm) is a no-cost, easy way to raise funds during tough economic times," stressed Regan, noting that 100 percent of the monies raised directly benefit the organization. "It's free for organizations and they don't have to worry about any of the administrative details. All they have to do is recruit walkers and put their pledges to work for their organization."

Last year's Freihofer's Community Walk raised more than $43,000 for 64 regional charities.

Albany-based TurnKey Internet is donating its Web hosting and business services to the event. Walk management is being provided by The Stakeholders Inc, a non-profit organization founded on the belief that people are key to the sustainability of New York's Capital Region.

To register for the meeting, visit http://freihofersrun.com/cwportal.htm. For more information, contact Alicia Jacobs at AJ Management by Friday, April 1st at 5 p.m. at (518) 669-9806, or email ajmgnt@aol.com.

Freihofer's, a leading baker of wholesome products, is committed to fostering the growth and recognition of women in sports and inspiring all generations of women to experience the benefits of exercise and good nutrition. Freihofer's continues to set the pace by sponsoring the annual Freihofer's Run for Women 5K. Now in its 33rd year, the event, which is home to the Master's World & U.S. All-Comers record, features thousands of women of all ages and abilities from Olympians to recreational joggers, who challenge themselves on the picturesque 3.1-mile course. For more information, visit http://www.freihofers.com/.

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